(Notice Brief):

On September 11, 2026, Allied Blenders and Distillers Limited (ABDL) submitted an official regulatory intimation under Regulation 30 of the SEBI (Listing Obligations and Disclosure Requirements) Regulations, 2015, announcing the launch of its new product, “The Indian Edit”. The product is a premium whisky launched on September 11, 2026, and is initially focused on catering to the domestic market, with plans to explore select international markets in the future. The product is crafted as a blend of Indian malt and grain spirits with fine Scotch malts, packaged with unique regional language embossing and cultural motifs inspired by modern Indian identity. It is initially being rolled out across key Indian markets including Maharashtra, Delhi, Haryana, Uttar Pradesh, Punjab, Chandigarh, Rajasthan, Goa, Daman, Telangana, and West Bengal, with a 750 ml bottle priced at ₹1,550 in Maharashtra.

(Notice Detail & Strategic Context):

According to the corporate announcement and press release, “The Indian Edit” marks a strategic expansion in ABD’s portfolio to capture the growing premiumisation trend in the Indian spirits sector. Managing Director Mr. Amar Sinha highlighted that Indian consumers are moving beyond scale and price, actively seeking quality, distinctiveness, and evolved drinking experiences. Group Chief Marketing and Innovation Officer Bikram Basu noted that the brand celebrates a modern, globally competitive Indian identity. The packaging features regional language scripts embossed on the bottle (inspired by Indian currency notes), a clean label with a vintage circus motif, and a cap styled after a Maharaja crown. The brand will be sold in 750 ml, 500 ml, and 180 ml SKUs.

(Company Business, Recent News, Orders & 2025 Updates):

Allied Blenders and Distillers Limited is one of India’s largest alcoholic beverage companies and the country’s largest exporter of spirits by volume, with a footprint spanning 39 international markets. Its flagship portfolio includes “millionaire” brands like Officer’s Choice Whisky, Sterling Reserve, and ICONiQ White. Throughout 2025, ABD expanded its strategic footprint: in January 2025, it acquired a 51% stake in Good Barrel Distillery (maker of Rock Paper Rum) and secured brand rights for Pumori Pink Gin; in March 2025, ABD completed an 80% stake acquisition in a luxury venture with Bollywood star Ranveer Singh under its subsidiary ABD Maestro Pvt Ltd; and in March 2025, the company secured approval from Telangana authorities to expand its grain spirit production capacity by 15 lakh bulk litres, raising total licensed capacity to 615 lakh bulk litres at its Rangapur unit.

(Financial Results, QoQ/YoY Analysis & Investor Details):

In its latest reported quarterly financial results (Q1 FY27 ending June 2026), Allied Blenders and Distillers reported a consolidated revenue from operations of ₹1,813.79 Crore and a net profit of ₹45.42 Crore. Compared sequentially (QoQ) to Q4 FY26 (Revenue: ₹1,921.71 Crore, Net Profit: ₹37.63 Crore), revenue decreased by ₹107.92 Crore (-5.62%), while net profit increased by ₹7.79 Crore (+20.70%). Compared on a Year-on-Year (YoY) basis to Q1 FY26 (Revenue: ₹1,783.47 Crore, Net Profit: ₹55.83 Crore), revenue increased by ₹30.32 Crore (+1.70%), whereas net profit dropped by ₹10.41 Crore (-18.65%). Prominent institutional investors in the company include Domestic Institutional Investors (DII holding at 4.82%) and Foreign Institutional Investors (FII holding at 3.23%).

Financial Results Comparative Summary (Amounts in ₹ Crore)