Senco Gold Limited has provided a formal update regarding its proposed acquisition of August Jewellery Private Limited (AJPL), the owner of the popular jewellery brand ‘Melorra’. The company announced that the transaction process is still underway and has extended the expected completion date for the acquisition to September 30, 2026. This extension follows previous communications from January and April 2026, maintaining the original terms and conditions of the deal.

The acquisition involves Senco Gold purchasing a 68% equity stake in AJPL for a total consideration of ₹68 crore. This strategic move is intended to bolster Senco Gold’s digital and omnichannel retail presence by integrating Melorra’s design intellectual property and assets into its operations. By deferring the completion to late 2026, the company aims to ensure seamless operational integration and synergy alignment between the traditional retail framework and the digital-first brand. Simultaneously, Senco Gold has extended its existing strategic and marketing tie-up with AJPL until September 30, 2026, ensuring the partnership remains active while the acquisition is finalized.

Headquartered in Kolkata, Senco Gold Limited is a prominent pan-India jewellery retailer and the largest organized player in Eastern India. The company offers a wide array of products, including gold, diamond, silver, platinum, and gemstone jewellery, as well as lifestyle items like leather goods and fragrances. In FY26, the company demonstrated strong growth, expanding its footprint by opening 26 new showrooms, bringing its total count to over 160 stores. Senco Gold’s recent performance has been driven by its ‘Old Gold Exchange’ program, which accounted for approximately 44% of its annual revenue, and a focus on premiumization and lightweight jewellery designs.

For the fiscal year ending March 31, 2026, Senco Gold reported a record revenue of ₹8,430 crore, representing a 33% increase. Specifically, for the quarter ended March 31, 2026 (Q4FY26), the company achieved a revenue of ₹1,997 crore, a 45% increase compared to the previous year. The Profit After Tax (PAT) for the same quarter reached ₹157 crore, reflecting a 151% growth year-on-year. The company’s management remains optimistic for FY27, targeting revenue in the range of ₹10,000–₹10,500 crore. As of the latest available data, promoters hold 64.40% of the company, while institutional and non-institutional investors hold the remainder.