Marico Limited has officially completed the acquisition of 93.27% of the paid-up share capital of Zea Maize Private Limited on January 29, 2026. This acquisition, previously announced on January 26, 2026, transfers ownership of the popular premium gourmet snacking brand “4700BC” from PVR INOX Limited to Marico. As a result of this transaction, Zea Maize Private Limited has become a subsidiary of Marico Limited.

The acquisition represents a strategic move for Marico to strengthen its presence in the rapidly growing healthy snacking segment. By integrating “4700BC” into its portfolio, Marico aims to leverage its extensive distribution network and marketing expertise to scale the brand further. This transaction aligns with the company’s ongoing focus on diversifying its product offerings beyond traditional hair and edible oils into premium and digital-first categories.

Marico Limited is a leading Indian multinational consumer goods company operating in the beauty, health, and wellness sectors with iconic brands like Parachute, Saffola, and Livon. In 2025, the company made several key updates, including reaching a wholly owned subsidiary status for True Elements after acquiring the remaining 0.04% stake in October. The company has been actively expanding its “Foods” and “Digital-first” portfolios, with its digital-first premium personal care segment crossing an annualised run rate of ₹1,000 crore in 2025. Marico also explored strengthening its protein business through potential acquisitions like Cosmix during late 2025.

For the third quarter of FY26 (ended December 31, 2025), Marico reported a consolidated revenue from operations of ₹3,537 crore, marking a 27% year-on-year growth. The company’s net profit for the same period rose 12% to ₹447 crore, driven by strong volume growth in the India business and a robust performance in international markets. Notable institutional investors in the company include HDFC Mutual Fund and the Government Pension Fund Global. Additionally, prominent promoter-investors include the Harsh Mariwala family, who hold significant stakes through various family trusts.