Marico Limited has officially entered into definitive agreements to make a strategic investment in Zea Maize Private Limited, the owner of the premium gourmet snacking brand “4700BC”. As part of this transaction, Marico will acquire 93.27% of Zea Maize’s paid-up share capital from the existing holding company, PVR INOX Limited. This move is aimed at expanding Marico’s footprint in the fast-growing premium snacking category.

The acquisition is an all-cash deal with a total consideration of ₹226.8 crore (approximately ₹227 crore). Founded in 2013, 4700BC pioneered gourmet popcorn in India and has established a strong presence across offline, online, and institutional channels, including airlines and cinemas. Under the terms of the agreement, PVR INOX is divesting its entire shareholding in Zea Maize to monetize a non-core asset while Marico plans to leverage its FMCG expertise to scale the brand further.

Marico Limited is a leading Indian consumer products company with a diverse portfolio of brands such as Parachute, Saffola, and Hair & Care, touching the lives of one out of every three Indians. In recent 2025 updates, the company has focused on “Project SETU” to expand its direct reach and has seen significant momentum in its international business, particularly in Bangladesh and MENA regions. The company recently collaborated with IIT Tirupati for sustainable actives extraction technologies and appointed Vikram Karwal as its Chief Marketing Officer.

For the second quarter of financial year 2025-26, Marico reported a consolidated revenue of ₹3,482 crore, representing a 31% year-on-year increase. However, net profit for the same period stood at ₹420 crore, a marginal dip of 1% compared to ₹423 crore in the corresponding quarter of the previous year. On a sequential (QoQ) basis, revenue grew by approximately 6.52%, while net profit saw a decline of roughly 16.67% from the previous quarter. The promoter group, led by Harsh C. Mariwala, remains the most prominent investor, holding a 58.93% stake as of December 2025.